I'm an expert planner, an obsessive decorator, and a type-A perfectionist.
My hope is to help get your life a little more organized and a whole lot prettier whether it's moving into your dorm room, getting your first apartment, or decorating your home.
I'm your newest go-to girlfriend inspiring you through the prettiest and ugliest times of this crazy life.
  • My favorite thing in the entire world is walking the aisles of Target and HomeGoods (I know, basicccc)
  • I am extremely blunt. I like to keep it real and if my life is a shit-show, I'll be the first to tell you ;)
  • Truth...when I got into college I was more excited about decorating my dorm room than actually going to college haha
  • I've self-proclaimed myself as the millennial Martha Stewart...minus the jail time
  • I started dating my boyfriend at 16 and have been long-distance with him throughout college (and it's going strong...hallelujahhh) (update: 4 hours of long distance and we now live .5 miles away from each other PTL)
  • I have two sisters who I love 75% of the time and want to kill the other 25% (kinda kidding, kinda not ;))



Let me tell you, BSL would not survive without this insanely talented team. They keep everything running smoothly and make it the place that over 1,000,000 people come to monthly. They are amazing workers and I could not imagine what By Sophia Lee would be like without them!

(Missing our Charli, Hannah, & Izzy in this pic!)

Sarah - Head of Operations + Digital Content Strategist (and who whips Sophia into shape)

Sarah oversees the By Sophia Lee operation and makes sure things are ~actually~ getting done. While Sophia spews creative ideas everywhere, Sarah is the one who takes those ideas and actually makes them happen. From managing our affiliate programs, organizing our calendar, implementing appropriate SEO strategies into our content, and leading our ad campaigns, she keeps it all together with a smile on her face. Sarah makes sure that we are running the business as efficiently as possible so that we can get the best resources out to our readers. If it's something I am doing, you can 100% guarantee that Sarah is doing it right besides me. 

Graduating from University of Wisconsin-Madison with a degree in marketing and digital studies, she is one big deal here at By Sophia Lee.

Shelby - Content Creator (aka trend finder)

Shelby is a junior at University of Wisconsin-Madison majoring in Retail + Consumer Behavior making her the perfect person to find all the newest + coolest trends from apartment decorating to the best gifts to buy for your sister. We can always count on Shelby for sending us a perfectly curated Pinterest picture where we want every.single.thing in it. Shelby is insanely organized (I mean, she wakes up at 5:00am every morning) and always has her cute planner perfectly time-blocked and color-coded.

Whenever our energy is low or we just need a good laugh, we always know that Shelby is the perfect person to go to.  Oh, also, if Sophia ever needs advice on if she looks good or not in a photo, she knows Shelby will be 100% honest with her.